E-marketing

The digital platforms have been of great use in the music industry and this has been evident in case more businesses have come up to carry out e-marketing strategies in various ways. This has led to increased sales and reduction in the piracy of music from the middlemen who use music to enrich themselves at the expense of the artists (Alexander, 2002). The internet is really doing well in the scrapping of the unscrupulous dealer who used to use the music that is well loved by people in making money in uncouth means.

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