As one of the leading fashion brands, H&M has its own characteristics in terms of marketing strategy. The firm produced an advertisement that featured its 2016 autumn collection, starring famous models: Adwoa Aboah, Hari Nef, Heather Kemesky, Selin Steiro, Neelam Gill, and Katy Syme. Other stars in the short film include Jillian Hervey, Lauren Hutton, and boxer Fatima Pinto.
