VALUE CHAIN SYSTEM AND CULTURAL WEB

Value chain refers to the way in which a business enterprise obtains raw materials from various sources to use them as input in the business, the way it processes the raw materials in order to add value to them and finally find potential customers for the finished goods and products. This paper analyses the value chain in a business such as the Coca Cola Company, which involves considering all the steps that a business passes through while changing raw materials into final goods and services.

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