The smartphone industry is by no means going to soften any soon as it is best known to be growing at a faster rate than any other industry. Cell phones have been changing drastically until now they are in the area of smartphones a factor, which has contributed to the high level of competition between Apple and Samsung as both strive to be the market leader (Bins et al, 2012). The evolution of the cell phones has taken place to meet the customer’s demand of fitting in the technological world.
